European campaign

A new way to explain the nutritional benefits of milk and dairy

Milk is more than calcium. It naturally provides a unique 'package' of many essential nutrients that contribute to the proper functioning of the body and are relevant for maintaining good health during all ages and stages of life. This makes milk nutritious by nature.

Milk, Nutritious by Nature is a science-based European information campaign on the nutrient richness of milk and dairy.

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Milk is more than calcium. It naturally provides a unique ‘package’ of many essential nutrients that contribute to the proper functioning of the body and are relevant for maintaining good health during all ages and stages of life.

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The nutrients naturally present in milk and dairy foods perform a number of important functions in the body.

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Good nutrition plays a major role in promoting health and preventing disease. Hence, the importance of a healthy and balanced diet from birth to old age. Can milk and dairy foods help?

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The concept of nutrient richness is based around the scientific concept nutrient density. It focuses on a food’s complete nutrient package and offers a positive, total diet approach to help people build healthier, balanced diets.

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The “Milk, Nutritious by Nature” information campaign is an EU level campaign, with the following countries actively engaged at present: Austria, Belgium, Denmark, France, Ireland, Northern Ireland, The Netherlands and Norway.

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