“Milk Nutritious by Nature” is a European information initiative addressing nutrition and health issues.
The initiative’s objective is to disseminate relevant information and create a dialogue with key stakeholders such as high level scientists, health professionals, policy makers and journalists in relation to the nutrient richness and health impact of milk and dairy products and how those nutrients and other components come together in the dairy matrix to exert their beneficial effects.
The aim is to build a clearer understanding of the role of milk and dairy products in a healthy, balanced diet across Europe.
Milk and dairy food have been an important part of the European diet and food culture for generations. They are naturally rich sources of a wide range of nutrients and make a significant contribution to nutrient intakes and diet quality.
Milk and dairy foods have also been linked to a variety of health impacts including better bone health, lower blood pressure and weight control, as well as a reduced risk of cardiovascular disease type 2 diabetes and colorectal cancer. They also have a role in sports nutrition and in helping to maintain muscle mass and function in older people.
This section summarises the scientific evidence of what makes Milk Nutritious by Nature.
AMA, Agrarmarkt Austria Marketing
”Being part of EMF's "Milk Nutritious by Nature" initiative gives a small country like Austria access to a broad European network. The fruitful exchange of ideas, the insight into other countries’ practices and the joint initiatives are beneficial to all members.”
VLAM, Flanders’Agricultural Marketing Board
BCZ- CBL, Confédération Belge de l’Industrie laitière
”Working together within the EMF "Milk Nutritious by Nature" information programme allows us to join forces to facilitate the dialogue with health stakeholders on the role of milk and dairy as part of a healthy diet. The great advantage of successful cooperation between the different EMF member countries is that it allows us to share ideas, new insights, know-how and experiences.”
DDB, Danish Dairy Board
“The Danish Dairy Board really appreciates collaborating with our European colleagues in the "Milk Nutritious by Nature" project. The common project enables us to join forces in important areas, and together we are able to initiate bigger projects than we can do as single countries. Also, the sharing of knowledge and experience is very valuable for us.”
CNIEL, French Dairy Inter-branch Organisation
”For CNIEL, membership with the EMF "Milk Nutritious by Nature" initiative provides a new approach on how to communicate on the goodness of dairy in an open and connected world. The large variety of cultural habits, food patterns and points of view present in EMF member countries is an asset. It leads to innovative ideas and insights: we constantly take inspiration from each other.”
NDC, the National Dairy Council
”The National Dairy Council welcomes a pan European approach to promote the health benefits of milk and dairy products. This approach adopted by the EMF "Milk Nutritious by Nature" initiative results in health stakeholders across Europe learning about the benefits of dairy as part of a balanced healthy lifestyle. The shared learnings & efficiency of expenditure makes the EMF model extremely attractive from an NDC perspective as we work together on common goals and objectives.”
DCNI, the Dairy Council for Northern Ireland
“The Dairy Council for Northern Ireland values being part of the EMF "Milk Nutritious by Nature" programme and working with other member countries to communicate the health benefits of milk and dairy products across Europe. The science-based initiative has helped to facilitate a closer working relationship with health stakeholders and raise awareness of dairy’s place in a balanced diet in Europe.”
Norwegian Dairy Council
”We at the Norwegian Dairy Council find it rewarding to be part of the EMF "Milk Nutritious by Nature" initiative for main two reasons: firstly, we are part of a network facing the same market opportunities and challenges. Together we can discuss these issues and learn from one another. Secondly, joint activities are helping us to spread the important message about nutrient rich dairy products to common target audiences.”
EFAD Food Matrix Webinar
Supported by EMF
Webinar, 3 June 2021 – 19:00 CEST / 18:00 BST
Health effects of dairy foods: new insights based on the food matrix concept:
Professor Arne Astrup, Novo Nordisk Foundation - Beyond nutrients: impact of the dairy matrix on cardiometabolic health
Dr Sandra Iuliano, University of Melbourne - Musculoskeletal health: the importance of the dairy matrix effect
Chair: Pauline Douglas, Ulster University and EFAD Honorary Treasurer
Food Matrix Effect Video
The matrix effect of food: a new direction for nutrition
As nutrition science evolves, we are learning more and more about the food matrix effect and its importance in understanding the impact that food has on our health. The dairy matrix is one of the best researched examples of the food matrix effect, with beneficial matrix effects established for cardiometabolic health, body composition and bone health.
This video explores the food matrix concept – a new direction in nutrition science that is causing us to rethink how we evaluate the health effects of food beyond the individual nutrients they contain.
Take a look at our library to access documents such as programmes, press releases and speakers interviews and presentations, from various ‘Milk, Nutritious By Nature’ events, as well as the updated scientific brochure in full and by chapter (coming soon).